100% home compostable packaging campaign
This is a sustainable packaging campaign that highlights brand identity and shows its benefit for the environment. I combined lifestyle photography - a hallmark of the Coterie brand - and created a collage that overlays one focal image. The use of quotes was to drive home a thought provoking campaign, but also to make it eye-catching for social media content, video and still assets. This was one of my favourite projects to work on and one of the bigger concepts that I worked on for Coterie. The director of marketing wanted to put a face to compostability and that’s what I think we accomplished!
Tokyo Smoke Activation
This activation consisted of banner-ups to create a large backdrop for the Tokyo Smoke display window in Dundas Square. It included the concept layout, product beauty labels and vinyl creation for the window and the garbage bin.